Cracking the Code: How the Instagram Algorithm Works (and How to Use It to Your Advantage)

Ever feel like you’re posting great content, but Instagram just isn’t showing it to anyone? You’re not alone. The Instagram algorithm is a mystery to many, but once you understand how it works, you can start using it to your advantage. Here’s a breakdown of what you need to know to boost engagement and reach more people on Instagram.

What is the Instagram algorithm?

The Instagram algorithm is what determines which posts show up on users’ feeds, Explore pages, and Reels. Instead of showing content chronologically, Instagram prioritises posts based on what it thinks users want to see. That’s why some posts get tons of engagement while others seem to disappear into the void.

To make the algorithm work for you, you need to understand its ranking factors.

How the Instagram algorithm ranks content

Instagram actually uses multiple algorithms for different parts of the platform (Feed, Stories, Reels, and Explore). However, they all focus on a few key factors:

✅ User Activity: The more someone interacts with your content (likes, comments, shares, saves), the more likely they are to see your future posts.

✅ Post Engagement: Posts that get a lot of likes, comments, and shares quickly are prioritised by the algorithm.

✅ Relationships: If a user regularly engages with your posts or DMs you, Instagram will show them more of your content.

✅ Relevance: Instagram looks at what type of content someone engages with most and prioritises similar posts.

✅ Timeliness: Newer posts are more likely to appear higher in feeds, so posting when your audience is active is key.

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How to beat the Instagram algorithm in 2025

Now that you know how the algorithm works, here’s how to make it work for you:

1️⃣ Post consistently – Posting regularly (without overdoing it) signals to Instagram that your content is fresh and relevant. Aim for at least 3-4 times a week.

2️⃣ Engage with your audience – Reply to comments, DMs, and engage with your followers’ content. The more interaction, the better your posts will perform.

3️⃣ Use reels to your advantage – Instagram is pushing short-form video HARD. Reels tend to get more reach than static posts, so make sure you’re using them!

4️⃣ Optimise your captions & hashtags – Use strategic hashtags and engaging captions to increase visibility. Ask questions, use storytelling, and encourage interaction.

5️⃣ Encourage saves & shares – Saves and shares are like gold for the algorithm. Create valuable content (tips, how-tos, inspiring posts) that people will want to save or share.

Don’t want to spend hours on Instagram? Let us handle it.

At Wildfire Marketing, we know how to craft Instagram strategies that boost engagement, drive traffic, and grow your business—without you lifting a finger. From content creation to hashtag research and engagement strategies, we take the guesswork out of Instagram marketing.

Book a free consultation today and let’s get your Instagram working for YOU!