Privacy Policy

UPDATED 13/05/2026

This Privacy Policy describes how Wildfire Marketing & PR ("we", "us", or "our"), located at Flat 2, 16 City Road, Bristol, Somerset, United Kingdom, BS2 8TP, collects, uses, and protects your personal data when you visit or use our website (https://www.thewildfireagency.com/) (the "Service"). Our contact email is info@thewildfireagency.com.

By using our Service, you agree to the practices described in this policy. If you do not agree, please do not use our Service.

We may update this Privacy Policy from time to time. Changes will be posted on this page and will take effect 30 days after posting (in line with UK GDPR best practice). We encourage you to review this page regularly. Your continued use of the Service following the notice period constitutes acceptance of the revised policy.

Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we must have a lawful basis for processing your personal data. We rely on the following bases:

Legitimate interests – to respond to enquiries and provide our services
Consent – where we ask for your agreement before processing (e.g. marketing communications)
Legal obligation – where we are required to process data by law

Information We Collect

We may collect and process the following personal data:

Name
Email address
Mobile number
IP address and browser/device information (collected automatically via cookies and analytics tools)
Any information you voluntarily provide via contact forms or correspondence

How We Use Your Information

We use your personal data to:

Manage and respond to your enquiries
Provide our marketing and PR services effectively
Improve our website and user experience
Comply with legal and regulatory obligations

If we need to use your information for any other purpose not listed here, we will seek your prior consent.

How We Share Your Information

We will not sell your personal data. We may share it with trusted third parties only in the following circumstances:

With your explicit consent
With service providers who assist us in operating our website or delivering our services (e.g. analytics providers, email platforms), under strict data processing agreements
Where required by law, court order, or regulatory authority
In the event of a business acquisition, merger, or restructure, in which case the new entity will be bound by equivalent privacy obligations

Any third parties who receive your data are contractually required to use it only for the specified purpose and to keep it secure.

Retention of Information

We retain your personal data for as long as necessary to fulfil the purposes set out in this policy, and no longer than 2 years after your last interaction with us, unless:

A longer retention period is required by law or regulation
The data is needed for legal claims, fraud prevention, or audit purposes

When data is no longer needed, it is securely deleted or anonymised.

Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Right of access – request a copy of the data we hold about you
Right to rectification – request correction of inaccurate or incomplete data
Right to erasure ('right to be forgotten') – request deletion of your data in certain circumstances
Right to restrict processing – ask us to limit how we use your data
Right to data portability – receive your data in a structured, commonly used format
Right to object – object to processing based on legitimate interests or for direct marketing
Right to withdraw consent – where processing is based on consent, you may withdraw it at any time without affecting prior processing

To exercise any of these rights, please contact our Data Protection Officer at info@thewildfireagency.com. We will respond within one calendar month in accordance with UK GDPR requirements. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

We use cookies and similar tracking technologies to enhance your experience. Please refer to our Cookie Policy for full details on what cookies we use and how to manage your preferences.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify you and the ICO as required by law.

International Transfers

We do not routinely transfer personal data outside the UK. If we do so, we will ensure that appropriate safeguards are in place (such as Standard Contractual Clauses or adequacy decisions) in compliance with UK GDPR.

For any questions, concerns, or requests relating to your personal data, please contact our Data Protection Officer:

Wildfire Marketing & PR

Flat 2, 16 City Road, Bristol, Somerset, United Kingdom, BS2 8TP

Email: info@thewildfireagency.com