Running a business in a lively city like Bristol is exciting. However, it can also be tough, especially when trying to stand out locally. To grow your business and connect with the amazing people in our city, digital marketing is your best friend! Here are some easy-to-follow tips that will help you boost your local presence and gain attention.
1. Get Your Google Business Profile Sorted
If you haven’t set up your Google Business Profile yet, now’s the time! Get your digital shopfront is ready. Make sure it’s all up-to-date with:
Your address, opening hours, and contact details.
A few fab photos of your business.
Customer reviews (and don’t forget to reply—it shows you care!).
When someone searches for businesses like yours in Bristol, your profile can make all the difference. We can help set up and manage it for you. Just reach out to us by clicking here.
2. Add Some Local Magic to Your Website
Consider what people in Bristol might search for. They could look for "top coffee spots in Bristol" or "best local marketing agency." Sprinkle those phrases across your website in a natural way. Adding a page specifically about your Bristol roots or services can help, too!
Don't have time? Check out our local Search Engine Optimisation (SEO) services, reach out to us and we will help your business rank higher in Bristol.
3. Share Stories About Bristol
Locals love to read about their city, so create content that ties your business to Bristol. Write blog posts or social media updates about:
Local events you’re involved in.
Collaborations with other Bristol businesses.
Tips and tricks that are perfect for the local crowd.
4. Become Visible on Social Media
Facebook, Instagram, and even LinkedIn are amazing for connecting with your Bristol audience. Use location-specific hashtags like #BristolBiz or #MadeInBristol and tag local landmarks or partners. Better yet, try running some ads targeting people nearby—social media platforms make it easy to connect with locals.
5. Partner with Other Bristol Businesses
Why not team up with a neighbouring business? Whether it’s a joint event, a special offer, or just sharing each other’s posts, collaborations are a win-win. Bristol is such a collaborative city, so take advantage of it!
6. Get Involved with the Community
Bristol’s got an amazing sense of community. Join local Facebook groups, attend networking events, or even sponsor something like a local charity event. Being active in the community makes your business stand out for all the right reasons.
7. Try Local Google Ads
If you want to show up in front of the right people quickly, Google Ads is the way to go. Focus on keywords like “Bristol lettings agency” or “local shops near me” and watch those clicks turn into customers.
8. Don’t Forget Reviews
Word-of-mouth matters, and in the digital world, that means reviews. Ask your happy customers to share their experiences online—it’s one of the best ways to build trust.
Need help? Let’s Chat!
At Wildfire Marketing & PR, we’re proud to call Bristol home, and we love helping local businesses thrive. We can help you create fun and engaging social media posts. We can also run Google Ads for you. Our goal is to help you tell your story. We want to connect you with the community. You can check out our services here.
Drop us a message to chat about how we can help you grow your business in Bristol. We’d love to hear from you!
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