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Straight-up Fire: Let's Chat About the Coolest Marketing Moves of 2023!


Can you believe we're saying 'Goodbye Felicia' to 2023? Let's take a stroll down the memory lane of epic campaigns that not only wowed us but practically dropped the mic on traditional marketing. From McDonald's giving us the #RaiseYourArches vibe to Barbie turning everything pink, these campaigns are like the rockstars of the ad world. So, grab a cuppa, and let's dive into each one, chat about why they're fire, and maybe get a dash of inspo for our own brand game!


  1. McDonald’s – ‘#RaiseYourArches’

McDonald's went all mysterious on us with #RaiseYourArches, and guess what? It totally worked! No burgers, no fries, just a cheeky raised eyebrow telling you, "Fancy a Maccy D's?"


🔥 Success Metrics:


Recognition? A whopping 98%! The ad's like that friend everyone knows. It scored 4.7 stars for long-term brand building and an “exceptional” 1.48 for short-term sales. And guess what? It went global, hitting more than 35 markets!


🧠 How can you use this in your marketing?


You don't always need flashy logos. How about a little nod or wink that everyone gets? Imagine the buzz!


Check it out below 👇🏼













2. BBC – ‘Eurovision 2023’


Alright, the BBC took us on a Eurovision rollercoaster that was pure joy. Glitzy, colourful, and a hint of campiness – they nailed it!


🔥 Success Metrics:


A record-breaking 63% audience share! That's a peak of 11 million viewers, topping anything Eurovision has seen since 2002. Even though the UK didn't score high in the contest, the campaign was a winner!


🧠 How can you use this in your marketing?


Thinking global? Blend local vibes with a touch of universal glitter. It's like bringing your own party and inviting the whole world!


Check it out below 👇🏼















3. Barbie


Barbie turned the world pink, and we're here for it! Movie hype without showing actors or logos? Genius move!


🔥 Success Metrics:


Barbie broke records with a £293m opening weekend and soared past $1.4bn in global sales. Even the BBC turned Doctor Who's Tardis pink! Talk about a pink revolution!


🧠 How can you use this in your marketing?


Brands, let's find our pink. Something that screams 'us' without shouting. Keep it consistent, and watch the excitement build!


Check it out below 👇🏼















4. Fiat – ‘Operation No Grey’


Fiat said 'Ciao' to grey cars and splashed vibrant colours everywhere. The CEO with a giant paint can? Iconic!


🔥 Success Metrics:


Fiat's ad scored top marks – 3.6 stars – putting it in the top 5% of UK car ads. An "exceptional" 1.34 spike score for short-term sales made it the top-scoring 90-second-plus car ad ever analysed by System1.


🧠 How can you use this in your marketing?


Don't be afraid to be bold. Make statements that turn heads and keep your audience laughing all the way to the paint shop!


Check it out below 👇🏼



5. Heinz – ‘It has to be Heinz’


Heinz declared its love for fans worldwide. Humour, relatability, and a lot of ketchup – we couldn't get enough!


🔥 Success Metrics:


Over 12 billion impressions on social media! Heinz exceeded industry benchmarks for sentiment and engagement rate, making ‘It has to be Heinz’ the brand's global anthem.


🧠 How can you use this in your marketing?


Show love to your fans! Be real, be funny, and let your brand personality shine. Your fans will be your biggest cheerleaders!


Check it out below 👇🏼



6. TSB – ‘The elephant in the room’


TSB introduced Tiny the elephant – the mascot we never knew we needed. Cute, lovable, and tackling finance talk head-on!


🔥 Success Metrics:


Testing showed Tiny was a hit, with 74% finding the mascot 'likeable' or 'really likeable'. This elephant is not just cute; it's a long-term conversation starter.


🧠 How can you use this in your marketing?


Mascots can be your secret weapon. Cute and memorable, they're like the sidekick in your brand story. Plus, who can resist a charming elephant?


Check it out below 👇🏼


There you have it – the cream of the marketing crop from 2023.


So, as we gear up for another year of marketing magic, let's take a leaf from their book, keep it real, and sprinkle a bit of our brand sparkle. Cheers to making waves in the ad world!


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