COOKIES POLICY
UPDATED 13/05/2026
This Cookie Policy explains how Wildfire Marketing & PR ("we", "us", or "our") uses cookies and similar tracking technologies on our website, https://www.thewildfireagency.com/. It should be read alongside our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They allow the website to recognise your device and store certain information about your preferences or actions. Cookies cannot run programs or deliver viruses to your device.
Types of Cookies We Use
1. Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not function as a result.
2. Performance & Analytics Cookies
These cookies allow us to measure and improve the performance of our website by collecting information about how visitors use it (e.g. which pages are most visited, error messages). All data collected is aggregated and anonymous. We may use tools such as Google Analytics for this purpose.
3. Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences or language. They may be set by us or by third-party providers whose services we use.
4. Targeting & Advertising Cookies
We may use these cookies to deliver content and advertisements relevant to your interests, and to measure the effectiveness of marketing campaigns. They may be set by third-party advertising partners.
Third-Party Cookies
Our website may include content from third parties (such as social media plugins, embedded videos, or analytics providers) that may set their own cookies. We do not control these cookies. Please refer to the respective third parties' privacy and cookie policies for more information.
Third parties we may use include (but are not limited to):
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Google Analytics – analytics and performance tracking
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UserWay – accessibility widget
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Social media platforms (e.g. LinkedIn, Instagram, Facebook) – social sharing and embedded content
Managing Your Cookie Preferences
When you first visit our website, you will be presented with a cookie consent banner allowing you to accept or decline non-essential cookies. You can update your preferences at any time using the cookie consent button available on our site.
You can also control cookies through your browser settings. Most browsers allow you to:
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View cookies currently stored
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Delete cookies
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Block all or specific cookies
Please note that restricting cookies may affect the functionality of our website. For guidance on managing cookies in your browser, visit www.allaboutcookies.org.
Cookie Retention Periods
Cookies are retained for varying periods depending on their type:
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Session cookies – deleted when you close your browser
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Persistent cookies – retained for a set period (typically 1–24 months) or until manually deleted
Specific retention periods for each cookie are disclosed in our cookie consent tool.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology or legislation. Any updates will be posted on this page with an updated revision date. We encourage you to review this page periodically.
Contact Us
If you have any questions about our use of cookies, please contact us at